Websites are traditionally designed for use on a desktop computer, which in comparison to a mobile phone-is very large. Typically, many would say that having a larger screen, larger text, and more information makes it easier to browse, shop, and explore the web. However, with the increase of smart phone and tablet production, mobile devices are responsible for over 30% of all web traffic. These devices are with us everywhere we go, so it is no surprise that this figure is on the rise.
Top 5 reasons why you should have a mobile friendly site:
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Rise of the smart phones:
Not only are these devices the most popular type of phone to have, almost every company is producing them and making them more affordable for the average consumer. They are becoming more user friendly, and technologically advanced to meet every type of consumer need. It is predicated that by 2017, nearly all children in the United States will have a smart phone before starting high school.
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Popularity of mobile internet:
Going right along with the rise of smart phones, mobile internet has reached an all-time high in daily usage. The more people purchase smart phones, the more inclined they are to use them for surfing the web. According to studies, about 40% of the people who have a mobile phone, use it for going online at least once a day. This presents a huge opportunity for a business, and definitely one that should be taken advantage of.
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Inexpensive option:
Since most companies already have a standard website, updating it and adding the appropriate changes to make it mobile friendly are relatively cheap and easy. There is no reason that a company should not invest the extra time and small amount of money to ensure that their site is accessible to an entirely new customer base.
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SEO:
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the future. Techniques employed to improve SEO still work, and will continue to deliver more and more traffic to mobile devices. Having an effective mobile site will improve your SEO and drive more traffic to your site.
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Beat the competition:
Consumers are creatures of habit; therefore they are going to browse the same websites on their phone as they do on their home PC. They know what they like and they know how to get it. An easily accessible mobile friendly site will give your consumers a sense of security and reliability that they can browse and buy your product while on the go. If your site is not mobile compatible, the consumer will most likely switch to a site that provides similar services and is mobile compatible, as well.
As you can see, there are numerous reasons for you to have a mobile version of your site. Mobiles are the device of choice for many people today, and you should want to be accessible to them. If you are not someone who is surfing the net from your phone, then you will soon be a minority. Make the change today, and give your company that needed boost in business. People want information and services, and they want them fast. No easier way to do this, than to enhance your business on the World Wide Web.
