All of the projections pointed towards more growth for e-commerce sales this Black Friday, and the IBM Digital Analytics Report for this year seems to confirm them. Online sales on Black Friday were up 9.5 percent compared to last year, and even though that’s not quite the 16 percent forecasted by some, it’s still massive growth.
Additionally, Cyber Monday sales grew by 8.5 percent and continues to dominate between Thanksgiving, Black Friday, and Cyber Monday. (That’s right—Thanksgiving is now definitely counted as a major shopping day too.) For all three days, all signs point to more future growth for e-commerce.
But aside from just the number of sales, IBM’s report also broke down activity by device. This is becoming an increasingly important aspect of e-commerce to consider as shoppers move away from desktop computers and towards their smartphones and tablets. Mobile sales traffic increased on both Black Friday and Cyber Monday, and Cyber Monday even saw 41 percent of all traffic coming from mobile devices.
If you’re an online retailer, you need to be taking these numbers into consideration. As important as the holiday season is to retail, you need to have your entire e-commerce ordering and fulfillment processes set up as efficiently and as up-to-date as possible. Growth in the retail industry means change, especially when it comes to e-commerce. If the history of retail in the past decade is any indication, continuous change will be the rule rather than the exception going forward.
Having an e-commerce fulfillment and third party logistics provider that uses the best technology and practices can make the difference between a successful holiday shopping season and a disappointing one. Contact TAGG Logistics to see what our e-commerce fulfillment capabilities can do for your business. Also, be sure to check out our free tools and resources to learn more, or take a look at our case studies to see how we’ve delivered success to e-commerce retailers like you!