Our very own, Tod Yazdi, was recently published in Multichannel Merchant for his recent article regarding brands and the digital marketplace. Too often nowadays, there are many brands that have a robust site to interact with consumers, but then push the actual buying experience to another digital marketplace. “Thanks for stopping in… now go somewhere else!”
In today’s retailing environment, consumers are looking for a seamless retail experience regardless of where they visit a brand: brick and mortar, web, social media and so on. Read more to learn how to achieve that seamless retail experience.