So you have a fantastic idea, perhaps a new product or service, and you KNOW there’s a market for it. You’ve heard it from friends, you’ve seen it in print, and most importantly you’ve experienced it yourself. You’ve invested time and real dollars in research and product development, you’ve tweaked the prototypes and treated your family as if they were guinea pigs. You’ve done your homework and selected the e-commerce web store that fits your needs perfectly. You’ve lined up manufacturing, and you have inventory on the shelf. Finally, the big day has arrived…show time…time to “go live”. All the hard work is over, and now you get to sit back and watch the orders roll in…right? WRONG!
It’s fairly easy to imagine a scenario where a neighbor two streets over (or a thousand miles away) needs your product desperately. But when they sit at their computer and perform a simple internet search, your website doesn’t even show up. Your greatest challenge in successfully utilizing the internet as a tool to grow your business is getting—and staying—found. As you are undoubtedly aware, cyberspace is an uber-crowded quagmire these days. Here’s a little perspective for you: one source from early 2007 cites an estimated 108 million websites with over 30 billion (with a ‘b’!) web pages. How is anyone EVER going to find you?
Search Engine Optimization (SEO) is a systematic process of improving both the quantity and quality of traffic that is directed to your website by search engines such as Google and Yahoo. Performed correctly, it’s a multi-faceted approach involving registration in directories, optimization of key words, link-building, and web-site updates all intended to drive the right traffic to your website. If you haven’t designed your website with SEO top-of-mind, then…well…you should start today.
Next time we’ll get started on a step-by-step plan for Getting Found. If you need a little help now, feel free to give us a call. We’ll point you in the right direction.