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Overcoming Omnichannel Fulfillment as a Critical Barrier to Growing Your Midsized Company

By February 16, 2021Omnichannel

Capitalizing on omnichannel fulfillment can help your midsized company grow faster.

Gaining greater market share is one of the biggest challenges—and opportunities—of midsized companies everywhere. How do successful organizations compete and win? One proven strategy is to expand their presence in the omnichannel marketplace with an omnichannel fulfillment model. That means engaging with customers wherever they choose to shop: in store, curbside, online for ecommerce fulfillment—or in a non-digital channel such as catalogs, direct response TV, kiosks and postal mail (yes, it’s making a comeback).

Online sales in particular are surging, as the pandemic rages on and consumers prefer the safety and convenience of shopping at home or in the office. Beyond your brand’s website, savvy omnichannel sellers are also active on ecommerce websites (such as Walmart.com and Amazon.com) and digital channels such as social media.

But there’s a challenge: the more consumer touchpoints you add, the more complex your omnichannel fulfillment requirements become. If your midsized business is ready to expand sales—but is unfamiliar with how to efficiently process orders across the omnichannel fulfillment world—you run the risk of damaging perhaps your greatest asset.

Your brand experience. Consumers know what they want, and they want it now. They expect your brand to deliver a consistent experience no matter where they shop. So meeting their need for speed—delivering the right product, right away—is essential to your success as you add new sales channels. Learn how you can leverage omnichannel fulfillment through TAGG Logistics integrated systems.

Omnichannel fulfilment at the speed of now.

To meet the demands for product availability and on-time delivery, start by rethinking how and where you store inventory across your omnichannel fulfillment network. A traditional approach would “omni-split” your products, as you allocate them separately for each sales channel. What happens if sales in some channels surge while others dry up? You run the risk of having too little inventory in one place and too much in another.

Midsized companies that took this traditional approach during last year’s holiday season learned a painful lesson. Delivery times lagged because the right inventory wasn’t in the right place at the right time.

The better way is to aggregate inventory into a central omnichannel fulfillment solution with multiple points of distribution. By doing so, you have full visibility into inventory at all times and can make adjustments as needed. This is what the TAGG Logistics team does daily, moving inventory between order fulfillment center locations to accommodate the ebb and flow of client sales.

Omnichannel fulfillment for omnichannel sales

TAGG Logistics creates the right distribution solution—no matter what the challenge. From direct-to-consumer (DTC) fulfillment to pallet-to-pallet warehousing to transportation management and more, this is how to take Your Business Everywhere™.

The latest example is our new e-commerce order fulfillment center in Dallas, Texas, scheduled to open in March 2021. The 126,000-square-foot facility features best-of-breed IT and technology, local DTC experience and a broad network of carriers managed by our transportation brokerage team. The result: a total, turnkey order fulfillment center operation to meet consumer brand expectations across the Southwestern U.S.

Midsize brands that currently don’t centralize inventory—or have simply outgrown their current logistics provider but have yet to make a move—are at a crossroads. Are you ready to take accelerate your growth like many other midsized organizations? You’ll find us there.

Begin leveraging omnichannel fulfillment to grow your business. Contact the TAGG Logistics team today.

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