How TAGG helps DevaCurl drive direct-to-consumer sales
True to its name, DevaCurl provides hair care products that help women celebrate their curls. In this New York-based company’s own words, “We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.”
The popularity of Deva’s approach speaks for itself: in the past two years alone, Deva’s annual business-to-business (B2B) growth has been in the double digits—and its direct-to-consumer (DTC) growth in the triple digits.
TAGG Logistics has supported this rapid growth with a unique combination of advanced technology, hands-on expertise and passion to fuel our customer’s success. Why did Deva select TAGG as its fulfillment partner?
“Two things really stood out about TAGG and made all the difference to us,” said Becky Lahr, Director of Operations for Deva. First, the growing company recognized TAGG’s investment in its own business. “TAGG wants to be an industry leader, and it shows in how they invest in the most advanced technology and best people. They want to be on the cutting edge, and that was a major factor in our decision.”
Second, Deva wanted a close relationship with its 3PL (third-party logistics). “To us, the really big 3PLs have lost the personal touch,” Lahr said. “We’re growing fast, and we sometimes have urgent needs. We quickly saw that TAGG is honest, they have integrity—and they’re just really nice guys. Our instincts were right: today we can just call TAGG and figure out any issue. The service is so personal.”
Get the full story here. And to learn more about how TAGG Logistics can deliver the technology and expertise you need to compete in the DTC world today, please call or fill out our contact form below. One of our principals will contact you promptly.
