Most of us know that Amazon is the undisputed industry leader in logistics and fulfillment. With such a massive network of suppliers and distribution centers, it makes sense that they would consistently lead the way. Some of those feelings have been confirmed in a recent survey comparing Amazon with another industry powerhouse, Apple.
Besides supply chain and logistics, Apple and Amazon are also direct competitors in the digital services and device fields with Amazon’s Kindle and Apple’s iPad going right up against each other on store shelves and online.
While survey respondents said that Amazon was the leader in agility, collaboration, and execution, Apple was still seen as the industry’s biggest innovator.