It’s more than just delivering a package. E-Commerce order fulfillment is delivering your brand. How your shipment arrives and how it is presented in the box leaves an impression on your customers. One of TAGG’s e-fulfillment clients practices this philosophy. TAGG receives orders from their e-commerce site. We wrap each item in branded tissue paper and ‘seal’ the paper together with a embossed sticker featuring our client’s logo. We also insert collateral material including a customized ‘Thank You’ message. Our client is selling a high-end retail item, and also a high-end retail brand. They extend their branding way beyond the shopping cart experience and use the order fulfillment process as another way to differentiate themselves from their competitors.
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